“It’s like having a £4,000 handbag: It says ‘I can afford this’,” says Foxcroft.Ĭertainly – after being rumoured to have helped Kim Kardashian into Marilyn Monroe’s dress – Ozempic was a palpable presence at this year’s Oscars, with stars such as Mindy Kaling and Real Housewives of Beverly Hills’ Kyle Richards seemingly smaller than they had ever been, and host Jimmy Kimmel even cracking a joke about it on stage. “There’s this huge hype, then of course it turns out that it doesn’t really do the job, and then the next thing comes along.”Įven the cost and difficulty of accessing Ozempic seems to bolster its legitimacy, making it more desirable as a status symbol. ![]() That’s the way the “wicked, humiliating” diet industry has always worked, says Foxcroft: by coming up with new and different solutions to sell. “I’m just not hungry all the time, while eating fewer calories – that’s the main big thing,” she says.īy such twisted logic, a weekly injection may have even more allure than a daily pill, seeming both less time-consuming and more cutting-edge. More to the point, in her view: in six months, she has lost 35lbs. There are some horror stories where people have lost weight really quickly, and lost all their hair.”īut for Jess, the toll has been “pretty minimal”. “You read about some scary side effects, like ‘I can’t stop vomiting’ or ‘I’m always on the toilet’. “I was a little nervous at first,” she says. Campaigners have hailed it as a “game-changer” for type 2 diabetics and people suffering from the health impacts of obesity.īut in the US, such drugs are already well established and widely prescribed “off-label” for weight loss, even for people who are not overweight – despite a monthly cost of around US $1,000 (£800) without insurance, and sometimes considerable side effects.Īfter seeing ads for weight-loss drugs online and discussing them with her doctor, Jess – who is speaking anonymously to protect her privacy – was prescribed Ozempic last November. ![]() In the UK, Wegovy – containing the same active ingredient as Ozempic, semaglutide – has recently been approved for use on the NHS as a limited treatment for obesity at a cost of £73 a month.
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